Amo Amari: A Tales of the Cocktail Seminar Preview

Update: I’ve just learned that the Stephan Berg and Alexander Hauck (previously on SNS) from The Bitter Truth will also be speaking at this seminar. This is happening in conjunction with the US release of their hotly anticipated Creole bitters. Sazeracs for everyone!

Sooner or later, as one navigates their way through the bestiary of flavors that can found on the shelves of well-stocked liquor stores, one eventually encounters bottles which contain bitter spirits. These can take several guises: lighter aperitivi such as Campari or Aperol (and now Gran Classico), their heavier bodied cousins, the amari, taken religiously after dinner in countless European villages, and, of course, the aromatic bitters, essential components of “The Cocktail,” generally consumed in dash and barspoon quantities only [*]. Acolytes of bitters are truly blessed by the possibilities this varied array of products provides to them—whether mixing or looking for a shot. For others (heathens though they be) bitter spirits rank in flavor only slightly better than a slug of NyQuil taken for an evil cold. We forgive these souls their trespass and, honestly, are just as glad to save the all black stuff for ourselves. Amen.

A Seminar Guaranteed to Leave a Bitter Taste in One’s Mouth…

For those who might not as yet have formed a strong opinion on the matter of bitter spirits, or, for those who, like myself, feel compelled to try every bitter they can get their hands on, I am pleased to recommend Jacob Briar’s seminar at this year’s Tales of the Cocktail entitled: A Shot of the Black Stuff – Amazing Amaros and Brilliant Bitters to be held on Thursday, July 22nd at 3:30 in the afternoon. As a member in good standing of The Bitter Brotherhood [**], I have been sworn to utmost secrecy and so cannot divulge too many details about this seminar. OK. That was a lie. I actually can’t tell you anything because Jacob hasn’t told me. Yes, it’s going to be THAT good and THAT entertaining! Whether those who eschew bitters upon entering will leave converted to the faith, however, I cannot say. As your mother might have said, regarding the leafy green vegetables remaining on your dinner plate: “It couldn’t hurt to try.”

[*] – We’ve certainly all had a bitters-heavy cocktail at this point. Bah! I encourage any serious fan of Fernet to pop the shaker top off a bottle of Angostura and pour themselves a full ounce of the stuff and down it. It will change your life! The serious bitter goodness in that little bottle deserves this kind of treatment more often. Kudos to Daniel Hyatt for showing me the way.

[**] – There is no such organization.


One Response to “Amo Amari: A Tales of the Cocktail Seminar Preview”

  1. […] panel, A Shot of Black Stuff – Amazing Amaros and Brilliant Bitters. Click through to read Michael’s preview of this black-and-bitter […]

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